How AWA use IPRally to empower their attorneys
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Up to 50% time savings in the search and review process
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Effortless pinpointing of relevant hits and passages with Ask AI
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Rewarding user experience and reduced frustration
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Technology as a key differentiator
Simon Markström is a Partner and European Patent Attorney at AWA, the largest IP law firm in the Nordic region and one of the top filers in Europe. Driven by a forward-thinking philosophy, AWA has embraced technology as a key differentiator, and are actively integrating artificial intelligence in their processes to enhance the efficiency and quality of its services. Simon’s role is twofold: he helps clients strategically manage their intellectual property to gain business advantages and he serves as a manager in AWA’s Electronics and Applied Physics team in Sweden.
“It’s important that my team has access to the best technology to consistently deliver the high-quality work our clients expect, and search tools are no exception”, Simon explains. “This not only improves client outcomes but also creates a better work environment by allowing the team to focus on higher-value tasks.”
Up to 50% faster Invalidity Searches
Invalidity services are a key offering for AWA, where swiftly identifying relevant prior art is essential. Simon notes that a common scenario is when a client plans to launch a product but faces prior art that poses a legal risk. If it is difficult to design around or covers a broad scope, the most effective strategy is often to challenge the third party’s patent rights.
“IPRally makes it significantly easier for us to find and formulate relevant disclosures in such cases. By just pasting the claim language from third-party patents into IPRally, we can quickly identify and analyze prior art that can be used to challenge these patents. When we consider the time savings from both search and review processes, the total can be as much as 50 percent”, he says
"IPRally has become an invaluable asset to our firm."
Smooth review with Ask AI
Simon continues to explain that once relevant documents are identified, IPRally simplifies the review process substantially. Finding key passages across multiple documents, especially when searching for specific elements in an invention, can be tedious and time-consuming, but IPRally’s generative Ask AI feature streamlines this by quickly identifying relevant passages or answering questions.
“AskAI acts as a review tool that finds key passages without the need to manually search for keywords or synonyms. Instead, the AI focuses on functionality, pinpointing the relevant sections. This makes it very easy to confirm which patents in the search results disclose a certain type of sensor or whatever you’re looking for. In some cases we have found relevant prior art more or less immediately.”
Rewarding user experience
Last but not least, Simon emphasizes that the user experience of IPRally is crucial. When you can easily find relevant results and feel supported by the AI, it’s truly rewarding, he says:
“Few things are more frustrating than repeatedly searching and redrafting terms without finding what you need. IPRally empowers our attorneys by making it easier to quickly access relevant information, which is a significant advantage. While delivering high-quality service to our clients is our top priority, it’s also essential to equip our team with the best tools. IPRally enhances their experience, making it an invaluable asset to our firm.”